Jeff Klubeck Speaks at REBA La Jolla 2
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I was honored to be the featured speaker for the REBA (Real Estate Brokers Association) in La Jolla last week. I hosted a SMAART Goal setting workshop for a very attentive/interactive audience!  Public Speaking always fires me up! I hear myself sharing new ideas, and I learn so much from the attendees as they ask questions and share stories.  Below are some key takeaways from the REBA event in case you missed it or would like a review.

1. Law of Recognition instead of Law of Attraction- The Law of Attraction came up as it often does with goal setting talk. This law is the idea that if we think about something, or believe in something, we will attract it into our life.  Well, I believe more in The Law of Recognition…which I haven’t trademarked this yet, but I should. The law or recognition acknowledges that everything we need to get everything we want is already HERE…but we “see it” or “fail to see it” based on how clear we are about what we ACTUALLY want!  The psychological literature calls this “reticular activation“…but I call it The Law of Recognition!  Meaning, the “S” in SMAART goal setting is for SPECIFIC because once we tell ourselves specifically what we want, then our brain goes to work RECOGNIZING everything that is a “match.”  Regardless of recognition vs. attraction, goal-setting requires that you be SPECIFIC!

2. What gets measured, gets done- I found myself saying this during my talk when some of the REBA members shared confusion on how to tell if something was a goal or a resolution. Resolutions focus on the behavioral change required to achieve a goal (such as, I will completely remove ice cream and soda from my diet). A goal on the other hand, is more like:  I will lose 20 pounds by April 1st.  The goal can be measured…and, even thought the Resolution can be measured as well, the FOCUS is on the behavior…where as the goal focuses on the RESULT of the behavior.

3. We always behave consistent with our beliefs- Never have you behaved in a way that’s inconsistent with what you believe. Whether you’re aware of it or not, your actions will automatically align with your beliefs. This is why your beliefs are so important and ultimately determine your success or failure.

Get A Klu Henry Ford Quote4. Never set a goal that you don’t believe you can achieve- Piggy backing off my previous point on behaving consistently with our beliefs, your belief is also the criteria for whether of not your goal is achievable. Makes your goal very realistic in your own mind. None of the “Shoot for the moon. Even if you miss, you’ll land among the stars” nonsense, because this idea means you are creating a goal that’s so out of reach, that you don’t even believe you will get there. I prefer to go by the wise words of Henry Ford who once said “Whether you think you can or you think you can’t you’re right”

Thank you again REBA for having me! It was an honor to connect with so many successful real estate professionals. If you’re interested in hiring me to speak at your next event, check out my speaking page, HERE.Jeff Klubeck Speaks at REBA La Jolla 3

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